AGE:
25-36 (10%); 37-49 (27%); 50-62 (40%); 62+ (22%)
EDUCATION:
College Graduate (40%); Advanced Degree (35%)
INCOME:
$35,000-$49,999 (26%); $50,000-$74,999 (16%); $75,000-$99,999 (8%);
$100,000-$149,999 (13%); $150,000+ (9%)
OCCUPATION:
Professional, Technical (21%); Business Owner/Manager (20%); Retired (22%)
MARITAL
STATUS: Single/Divorced (29%); Partnered (12%); Married (57%)
HOUSING:
55% own your own home; 78% live in single-family homes.
20% own investment properties.
MISC:
17% are gardeners! 30% attend theater, opera, symphony or belong to book clubs; 13% hike or camp; 18% own pets
POLITICS: They are 53% Democrat, 24% Independent, and 5% Republican.